SEO Specialist
CollegeSearch
Gurugram
Job Description
Looking to hire a detail-oriented and experienced SEO Specialist to join our dynamic team. The ideal candidate will have a strong background in search engine optimization and a passion for driving organic growth.
Key Responsibilities:
Keyword Research: Conduct comprehensive keyword research to identify opportunities for organic traffic growth. Develop and maintain a keyword database.
On-Page Optimization: Optimize website content, including meta tags, headers, URL structures, and internal linking, to improve search engine rankings.
Content Strategy: Collaborate with the content team to develop and implement an effective content strategy that aligns with SEO goals.
Technical SEO: Perform technical audits to identify and resolve issues affecting site performance, such as crawl errors, broken links, and site speed optimization.
Link Building: Develop and execute a link-building strategy to improve domain authority and search engine rankings.
Performance Tracking: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO software. Provide regular reports and insights to stakeholders.
Competitor Analysis: Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.
Qualifications:
Experience: Minimum of 2 ~ 3 years of experience in SEO or a related digital marketing role.
Skills:
Proficient in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
Strong understanding of on-page, off-page, and technical SEO techniques.
Experience with HTML, CSS, and JavaScript as they relate to SEO.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Strong communication and collaboration skills.
Ability to manage multiple projects and meet deadlines.
Experience in EdTech industry is preferred.
Employment Type:
Part Time, Freelance/Homebased
Work Mode:
Hybrid
Industry Type:
E-Learning / EdTech
Department:
Marketing & Communication
Role:
SEO
Job Skills
Location
1. Gurugram, Haryana