Content Writer

We are seeking a highly skilled and experienced SEO Content Writer to join our team. This role involves creating engaging, informative, and SEO-optimized content for our finance website. The ideal candidate will have a strong understanding of SEO best practices, experience using content optimization tools such as Frase, Surfer SEO, and Clearscope, and proficiency in formatting, structuring, editing, and publishing content in WordPress.

Responsibilities:

• Develop and write high-quality, SEO-friendly content that aligns with our brand voice and business objectives.
• Experienced with Content Optimization tools like Frase, Surfer SEO, and Clearscope to enhance content visibility and search engine rankings.
• Edit articles to ensure structural integrity, accuracy, and readability while meeting reader intent. Use plain language to translate complex scientific language into a 6th to 8th grade reading level.
• Efficiently publish and manage content on WordPress, ensuring seamless integration with the website design and functionality.
• Collaborate with the marketing team to align content with overall marketing goals.
• Stay updated on SEO trends and adjust content strategies accordingly.

Requirements:

• Minimum of 1 year of experience in SEO content writing, preferably in the higher education sector.
• Proven track record of using content optimization tools (Frase, Surfer SEO, Clearscope, etc.)
• Strong experience in formatting, structuring, editing, and publishing content in WordPress.
• Excellent writing, editing, and proofreading skills.
• Knowledge of SEO principles and best practices.
• Ability to work independently and manage multiple projects simultaneously.
• Strong research skills and attention to detail.